Power Up Your Business with AI-enabled CRMs

What is AI-CRM?

AI-powered CRM system is the integration of machine learning and natural language processing (NLP) into the traditional Customer Relationship Management (CRM) software.

Its built-in automation reduces manual labor and studies customer behavior to support effective decision-making and business growth. Forecasting and data analytics are enhanced, making time for high-priority tasks.

Why should businesses have AI-enabled CRM?

With artificial intelligence taking over most manual tasks, there has been a widespread increase in businesses implementing AI-CRM software to ease their everyday activities and simultaneously achieve maximum productivity. 

So, how exactly can an AI-CRM system benefit businesses? To start with, repetitive manual tasks, such as responding to emails, data entry, etc, are managed by AI, which enables employees to work on high-value activities. This also promotes effective management of sales and customer data. 

With AI in CRM, customers are segmented based on their preferences and behavior for targeted communication. Improved quality customer service means increased business growth and competitiveness.

AI-powered chatbots further enhance customer communication as it quickly address issues and Frequently Asked Questions. Vtiger Chatbot is our latest feature and is the one-stop solution for all customer support concerns. Designed as part of the Calculus AI add-on, the chatbot fetches answers to questions from the business knowledge base it has been integrated with. However, for complex questions that the bot cannot answer, it quickly diverts the customer to one of the live agents and maintains the customer service quality.  

Interested to learn more about Vtiger Chatbot? Read our blog.

Some of the advantages of integrating AI in CRM:

  • Improve efficiency by automating repetitive activities like data entry or analysis and focusing on complex problems.
  • Gain accurate insights from the vast amounts of customer data to identify trends, customer behavior, etc., and make informed decisions.
  • Increase scalability as AI-enabled CRMs are capable of handling volumes of data.
  • Enhance customer satisfaction by understanding their needs and preferences.

AI-Powered CRM features

Personalization

Leverage AI technology to analyze customer behavior enabling businesses to provide customized solutions to individual customers. Trigger personalized product  recommendations, and tailor marketing campaigns based on the unique taste of customers.

Content Generation

Produce relevant, engaging, and personalized content using content generation AI tools that resonate with the audience. Create content in great volumes at minimized costs and speed up your efficiency.

Lead Scoring

Assign scores to your customers based on their behavior and engagement with the brand. Segregate potential leads and curate conversations accordingly to increase the likelihood of sales conversions and customer retention.

Sales forecasting

Anticipate future sales performance by analyzing current data such as industry trends, surveys, sales pipelines, and more. Use AI algorithms to identify potential risks or opportunities that may occur in the future and formulate business strategies accordingly.

Real-time engagement

Interact with customers in real-time and provide instant support using AI chatbots. Reduce the workload on customer agents and give instant responses to your customers with pre-written responses and improve your overall customer experience. 

Actionable insights

Get real-time visibility into your team performance, number of products sold, sales count, cases issued, etc., with the help of AI dashboards. Customize it as per the business requirement and present the data in a visually appealing manner.

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