Whether it’s from a person or a business, everyone prefers to receive meaningfully personalized emails over those copy/paste templates. That’s because in the sea of emails that is our inbox, a personalized email is a tropical island marked “Meaningful experience found here!”. A study on email by Aberdeen tells a similar story – people open personalized emails 14% more often, and click on links 10% more often than with generic emails. We’ve corroborated those findings many a time here at Vtiger, often with even more positive results.
So you know personalized emails are easy to write individually, but how do you replicate that experience seamlessly when you’re sending emails to 1,000 or 1,000,000 people? In addition to the oh-so-common recipient’s name in the email greeting, Vtiger lets you send emails that automatically insert stored contact information, and even peripherally related information like an invoice due date, for everyone on your marketing list. This makes sending highly personalized and engaging mass emails a cinch.
Here are 5 sample email templates that you can paste into Vtiger to increase engagement from customers in various stages of selling
After a visitor submits your web-to-lead form
Vtiger captures lead data, from web forms your site visitors submit, directly into the CRM. If you use Vtiger to generate the webform, in the process you can add custom fields to capture new information other than the usual name, company, and email fields. Once a webform is submitted, Vtiger automates timely and personalized email follow-ups to ensure you engage your web leads when they are most interested in your product or service, increasing the probability of lead conversion by 9 times.
Here’s the email template you could use
| Hi $leads-firstname$,
Thanks for your interest in speaking with us. When you filled out our web form, you indicated that “[Custom_Field_Challenge]” is your biggest business challenge. I work extensively with [Custom_Field_Role] in the $leads-industry$ industry, and most of them see your biggest sales challenge as one of their top 3 business challenges, so I’m fairly certain that we might be able to help one another. Best regards, |
What your lead’s going to see:
| Hi Jessie,
Thanks for your interest in speaking with us. When you filled out our web form, you indicated that “Generating quality leads” is your biggest business challenge. I work extensively with sales representatives in the textile industry, and most of them see your biggest sales challenge as one of their top 3 business challenges, so I’m fairly certain that we might be able to help one another. Best regards, |
After a sales meeting
Most people are so overwhelmed with their work, personal life, and other things that they easily forget things that want to do. That’s what follow-up emails are for. Send follow-up emails to gently remind your leads to decide on the next steps.
| Hi $leads-firstname$,
I wanted to follow up on our meeting held on [Date] as you had requested me to get in touch after a week. In our last meeting we discussed [discussion topic]. Have you given any additional thought to our proposal? I would be glad to answer questions, if you have any. When would be the best time to contact you? Also, I’m attaching a case study that explains how we helped a peer company [Company name] overcome a similar challenge. Hope this will help you make a decision soon. Thanks, |
To re-engage prospects
Closing a sale requires a lot of patience and follow-ups. 80% of sales happen after 5 follow-ups. There will be times when even leads that showed all signs of buying stop responding to your calls and emails after buying decision time has elapsed. Follow up with such leads to plan your next actions.
| Hi $leads-firstname$,
I’ve been meaning to connect with you since our last interaction. Last time we spoke, we discussed [Discussion topics]. I understand that you are super busy with your work and personal life. Would you mind taking a second to reply with one of the options below: Thanks – this really helps me understand where you stand. |
When leads don’t reply
When you have not received a response after multiple follow-up emails, it means it’s time to end the conversation. Send out one last email to find out the lead’s intentions.
|
Hi $leads-firstname$,
I wanted to reach out to you one last time. I have a few suggestions on how your company can achieve the goal of [Goal]. If I don’t hear back from you, I’ll assume it’s just not the right time or you aren’t interested in us. If you aren’t interested, do I have your permission to close your file? If you’re still interested, what do you recommend as a next step? Thanks for your help. |
To re-engage customers after a purchase
Once a customer has purchased, entice him/her to make a follow-up purchase with products he/she may be interested in. Analyze their purchase history stored in your CRM system to showcase products that the customer may be interested in.
|
Hi $contacts-firstname$,
Thanks for your recent purchase of [Product_name] from us. Our customers who purchased [Product_name] also found [link][Product1_name][/link], [link] [Product2_name][/link], and [link][Product3_name][/link] useful. Best regards, |
Vtiger lets you design and send engaging email campaigns and track every email open and click to optimize email engagement rate and build better email strategies. Have any questions? Leave us a comment below, or send us an email at [email protected]
