We spend more time online than ever before – in 2020, we spent a whopping 16 trillion hours on our mobiles! * And about 48% of it was on social media.
Social media has evolved into a vital virtual arena. Social media platforms are gaining prominence as tools for promotion and sales.
You can reach a global audience within seconds of publishing an Ad or posting about a product or service. You can quickly build campaigns, do promotions, and also, interact with your audience. And your audience could very well be potential customers! The advantage of interacting directly with them also helps in knowing their likes and dislikes. You can use their feedback to come up with ways to improve your products and build a loyal customer base. Using social media platforms as a part of your marketing strategy is also cost-effective when compared to traditional advertising.
With digitization, businesses have built a strong presence on social media platformsBut, there are a few inherent challenges in managing multiple social media accounts on different platforms. For example, you will be moving between Twitter and Instagram accounts, keeping track of posts, and managing customer interactions. Importing audience data into the CRM is another. Imagine losing out on potential customers because you have to carry out this task manually from different accounts.
If you are a Vtiger CRM user, then we have a great solution – the Social module!
The Social module is a single platform to manage all your social media accounts from the CRM. Recently we have added Twitter and Instagram to the module.
All you have to do is add and authorize your Twitter and Instagram business accounts on the Social module. And Voila, you can share information about your business with the world.
So what are the benefits of integrating Twitter and Instagram accounts with Vtiger CRM
- Your company’s brand recognition can help it get more clients. Managing your Twitter and Instagram accounts from the Social modules can help you reach a wider audience, improve website traffic, foster brand loyalty, and generate leads.
- You may find out a lot about your customers’ likes, hobbies, and buying habits, among other things. This might help you improve your sales process by identifying which leads are most likely to convert into sales.
- Customer feedback is one of the crucial steps to get closer to the audience. With the help of social modules you’ll be able to resolve customer feedback quicker.
- Social media campaigns are quickly becoming one of the most successful marketing tactics for attracting new customers. With a wider audience, your network improves and the opportunities for new relationships increase.
So what can you do from the Social module dashboard?
You can publish your posts, interact with your customers, and much more – all from the CRM dashboard to your Instagram or Twitter account. You can:
- Publish posts from the dashboard. Write your own, respond to tweets, or share others’ Tweets.
- Add images, documents, and videos to your posts.
- Post to multiple accounts and platforms simultaneously.
- Add a contact, deal, or case record to a post since your Twitter and Instagram accounts are linked to your CRM account.
- Use the dashboard to see how people reacted to your post, and how many.
- Create lead and contact records from those users who responded with likes or comments
- View the number of likes.
Many individuals and businesses today are using Instagram and Twitter to promote their products and services. Wouldn’t like to be a part of this select group? Sign up for a trial version today!
