In this day and age, running a successful business on-ground isn’t enough. Whether you’re selling books, brandy or a business application, you need an active and engaging social media profile to promote your brand online. Having a public platform to boost your products and services is a sure-shot way of winning your customers over with a smile. Here’s a rundown of a few social media hacks to help your business grow.
Create Content that Catches the Eye
Each post you publish on Facebook, Twitter, LinkedIn, Pinterest or Youtube must connect with your customers on a personal level. It helps to plan the content calendar at least a month in advance to be able to leverage your content mix and reach potential customers who are likely to encounter your brand on their social feed. Blend beautiful designs with crystal clear copy to immediately capture the attention of your audience. Stick to a colour palette that is uniquely yours and reiterate messaging that makes your brand relevant and relatable to your core customers.
Build a Community for Your Customers
Social media is not just a public community, it is also an extension to your help desk. Customers might get bogged down by writing their queries to the email ID listed on your Contact Us page. Social media gives your customers instant access to customer service agents who can resolve queries without the churn. You can even create groups within your social page to cater to a specific audience from a specific location for improved results. It is a double-edged sword as late responses can end up with negative comments filling your social feed that cannot be deleted.
Data-driven Delivery
Social media opens up a wide variety of capabilities that would otherwise be inaccessible through other online platforms such as blogs and landing pages. For instance, you can evaluate the behaviour of your followers on your social channels to publish posts during their most active hours of the day. Through data insights from Facebook, Twitter, LinkedIN and YouTube, you can assess the engagement levels of different categories of posts such as offers and trending topics to optimize the output for better click-through rates and conversions.
Strengthen Brand Recall and Earn Revenue
Every post that you publish on social media helps strengthen your brand or business’ reputation. Having a set guideline in place can etch a long-lasting impression of your brand in the mind of your audience. It can bring you closer to your buyer persona and filter out customers who like your products and services and would like to explore more of your offerings.
Collaborate with Influencers that Reach Your Target Group
Instagram and YouTube are among the most popular channels for content creators to take the center stage. With that said, social media influencers are always on the lookout for approachable brands that they can work with on a regular basis. Keep an eye out for the total number of followers that influencers have and gauge their impact through positive comments that praise the influencers for making a difference to the lives of their followers. There are a handful of social listening tools out there such as Hootsuite, TweetDeck and Mention that can help you zero-in on influencers that are a good fit for your brand.
Social media marketing has become a necessity for brands to thrive in the modern day. It gives small businesses a chance to showcase their products and services directly to customers at a fraction of the cost. A sensational social media page can lure hundreds, if not thousands, of people from their smartphones to your shop at the click of a button.
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