Buyers now have the power to go online and research products and services on-demand that can be made available to them in a matter of a few clicks. That is why businesses, be it big or small, have a unique opportunity to sell more in less time. But with budget and time constraints added onto your sales team, it becomes practically impossible to assess every tool in the toolbox to find the right solution to help your business grow. Take a look at these sales trends that entrepreneurs are following in 2020 to accelerate your sales cycle.
Personalized Emails
By now, most major businesses out there have relevant data on their customers. These data points can include simple facts such as the customer’s name, number and birthday while also having information about their buying behaviour. For instance, if your customers frequently order a product from your inventory, you can send them a personalized email with an exclusive offer on that product. This will not only show that you cherish the relationship your brand has built with the customer but also reward customers for their loyalty.
Mobile Apps
As of now, there are more than a billion people on this planet with a smartphone. In fact, it won’t be surprising if you’re reading this on your android or iPhone. Consider building a mobile app for your business to reach your consumers directly and on the go. A mobile app gives you full access to promote the products and services that match your buyer’s profile without a middle man getting in the way. You can enable push notifications to send personalized messages and offers right into the hands of your customers, quite literally.
Social Selling
According to Forbes, 92% of B2B business is influenced by social media channels. It’s no coincidence that sales professionals are actively engaging with customers on social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube. The reason behind this approach to sales is that high-value prospects are much easier to talk to on these fun social channels. By placing yourself in the prospect’s radar, you can reach out to them with relevant and relatable content that helps your customers purchase your products faster.
Micro-influencer Marketing
Micro-influencers are the farthest picks from your celebrities and social media moguls who have millions of followers. Micro-influencers are passionate people who really want to explore the product and give their honest opinion about it. Their content is seen by hundreds, if not thousands, of people who take their advice as a peer consult rather than blindly following them like star-struck millennials. They are easy and fun to collaborate with and do a neat job of promoting products and services without burning a hole in your pocket. With micro-influencer marketing, you can offer your products at an exclusive price and for a niche audience. Instagram is your best bet to find the most happening micro-influencers and push your product to a new market, week-on-week.
Customer Relationship Management
A Customer Relationship Management or CRM is a software solution that centralizes all your customer information on a single, unified and powerful platform. It can come in handy when you have more than one salesperson handling a customer or an account by helping you coordinate with your teammates without leaving your desk. Most CRMs come bundled with robust features such as contact management, sales pipeline, quote builder, workflow automation and invoicing to name a few. Fortunately, a lot of CRM vendors offer a free trial for about two weeks to help you and your sales team evaluate it further to see if it’s the right fit for your organization.
Be proactive and empower your salesforce with these trends in the coming year. You can implement these trends as part of your sales strategy in 2020 and keep us updated about the results in the comments below.
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