INDUSTRY
Pharmaceuticals - Nutraceuticals
LOCATION
Bengaluru, India
BENEFITS
- Efficient conversion of Leads to Opportunities to Sales
FAVORITE FEATURES
About the company
Bio-gen Extracts is an Indian company established in the year 2000 in Bengaluru, India. Bio-gen is involved in the development and production of scientifically-backed health ingredients and produces customized solution-based products for the nutraceutical market.
Bio-gen follows quality management systems deployed for the pharmaceutical industry resulting in the establishment of its state-of-the-art manufacturing facility.
The challenge
Though internal processes were streamlined in Bio-gen, there was room for improvement in terms of data capture and follow-up.
The follow-up process after lead generation was not efficient and there were no metrics to determine the conversion of leads to opportunities to sales.
The Solution
Vtiger implemented the Leads module phase-wise, and user-wise starting with a small test group to identify bugs, constraints etc.
Initially, users were hesitant to use the CRM in their daily tasks due to the amount of data entry work that was required. After the solution was successfully implemented, the follow-up process improved.
Outcome
For 1 out of 5 users, there was efficient conversion of leads to opportunities to sales. The other users had compliance issues.
About the company
Bio-gen Extracts is an Indian company established in the year 2000 in Bengaluru, India. Bio-gen is involved in the development and production of scientifically-backed health ingredients and produces customized solution-based products for the nutraceutical market.
Bio-gen follows quality management systems deployed for the pharmaceutical industry resulting in the establishment of its state-of-the-art manufacturing facility.
The challenge
Though internal processes were streamlined in Bio-gen, there was room for improvement in terms of data capture and follow-up.
The follow-up process after lead generation was not efficient and there were no metrics to determine the conversion of leads to opportunities to sales.
The Solution
Vtiger implemented the Leads module phase-wise, and user-wise starting with a small test group to identify bugs, constraints etc.
Initially, users were hesitant to use the CRM in their daily tasks due to the amount of data entry work that was required. After the solution was successfully implemented, the follow-up process improved.
Outcome
For 1 out of 5 users, there was efficient conversion of leads to opportunities to sales. The other users had compliance issues.