ZCITY + Vtiger CRM

INDUSTRY

Fintech

LOCATION

Kuala Lumpur, Malaysia

TL;DR Summary

  • Company Overview: ZCITY is a Malaysia-based application that provides a simplified e-payment gateway and offers exciting rewards, instant rebates, and affiliate cashback programs in the app. 
  • Challenges: There was inadequate reporting and analytics, and limited automation which impacted their decision-making process and productivity. 
  • Solutions: After thorough research, Vtiger was implemented across various departments to improve their workflows. 
  • Modules Used: Live Chats, Cases
  • Key Benefits: Reduced time spent on manual tasks, improved efficiency, and customization flexibility aligning with the business needs.

Company Overview

ZCITY is a digital payment gateway application that makes online payments easier and more rewarding. The app offers a seamless, user-friendly platform that combines great deals, increased earnings, and exciting rewards.

They provide:
  • Real-Time Rewards and Affiliate Cashback:  Both users and merchants benefit from immediate rewards through instant rebates and affiliate cashback programs, leading to more savings and perks.
  • Diverse Payment Options: The app supports trusted e-wallets like Touch'n GO, Boost, GrabPay Online, etc., catering to different needs and preferences.
  • Safe and Easy Transactions: ZCITY has collaborated with IPAY88, Malaysia’s top payment gateway for secure and convenient transactions. 

The Challenge

ZCITY faced several challenges with its existing software before implementing Vtiger CRM. The primary issues included insufficient reporting and analytics, as well as lack of automation. These shortcomings made it difficult for the company to speed up core activities, monitor key performance indicators (KPIs), and make informed decisions.

The Solution: Vtiger CRM Implementation

ZCITY turned to Vtiger CRM after discovering it through online research. Vtiger provided advanced reporting and analytics tools to monitor core KPIs, track ticket activities, and generate insightful dashboards. This helped the organization to gain a clearer picture of their agent’s activities and plan more efficiently.

The implementation of Vtiger was carried out across multiple departments including operations, marketing, and customer support. Each department was given access to features tailored to their specific needs. For instance, the support team utilized Vtiger's Live Chats module, improving their ability to communicate with customers and resolve issues more efficiently.

Automation became a core benefit, resulting in a 50% reduction in the time spent on manual follow-ups or other daily activities.

The flexibility of Vtiger's customization option enabled ZCITY to easily adjust workflows, create custom fields, and establish automation rules that perfectly aligned with their business processes.

Conclusion

The implementation of Vtiger CRM has played a pivotal role in transforming ZCITY’s business processes. They were able to manage their internal operations, reduce operational costs, and ultimately deliver a superior customer experience. The transformation empowered ZCITY to focus on its mission of providing hassle-free transactions to its customers.

TL;DR Summary

  • Company Overview: ZCITY is a Malaysia-based application that provides a simplified e-payment gateway and offers exciting rewards, instant rebates, and affiliate cashback programs in the app. 
  • Challenges: There was inadequate reporting and analytics, and limited automation which impacted their decision-making process and productivity. 
  • Solutions: After thorough research, Vtiger was implemented across various departments to improve their workflows. 
  • Modules Used: Live Chats, Cases
  • Key Benefits: Reduced time spent on manual tasks, improved efficiency, and customization flexibility aligning with the business needs.

Company Overview

ZCITY is a digital payment gateway application that makes online payments easier and more rewarding. The app offers a seamless, user-friendly platform that combines great deals, increased earnings, and exciting rewards.

They provide:
  • Real-Time Rewards and Affiliate Cashback:  Both users and merchants benefit from immediate rewards through instant rebates and affiliate cashback programs, leading to more savings and perks.
  • Diverse Payment Options: The app supports trusted e-wallets like Touch'n GO, Boost, GrabPay Online, etc., catering to different needs and preferences.
  • Safe and Easy Transactions: ZCITY has collaborated with IPAY88, Malaysia’s top payment gateway for secure and convenient transactions. 

The Challenge

ZCITY faced several challenges with its existing software before implementing Vtiger CRM. The primary issues included insufficient reporting and analytics, as well as lack of automation. These shortcomings made it difficult for the company to speed up core activities, monitor key performance indicators (KPIs), and make informed decisions.

The Solution: Vtiger CRM Implementation

ZCITY turned to Vtiger CRM after discovering it through online research. Vtiger provided advanced reporting and analytics tools to monitor core KPIs, track ticket activities, and generate insightful dashboards. This helped the organization to gain a clearer picture of their agent’s activities and plan more efficiently.

The implementation of Vtiger was carried out across multiple departments including operations, marketing, and customer support. Each department was given access to features tailored to their specific needs. For instance, the support team utilized Vtiger's Live Chats module, improving their ability to communicate with customers and resolve issues more efficiently.

Automation became a core benefit, resulting in a 50% reduction in the time spent on manual follow-ups or other daily activities.

The flexibility of Vtiger's customization option enabled ZCITY to easily adjust workflows, create custom fields, and establish automation rules that perfectly aligned with their business processes.

Conclusion

The implementation of Vtiger CRM has played a pivotal role in transforming ZCITY’s business processes. They were able to manage their internal operations, reduce operational costs, and ultimately deliver a superior customer experience. The transformation empowered ZCITY to focus on its mission of providing hassle-free transactions to its customers.

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