Leverage LMS to build a knowledge base for your business to succeed
Integrate FAQs, articles, instructional guides, etc., and facilitate self-learning and training to improve customer experience.
What is Learning Management System (LMS)?
A learning management system or LMS is software that is used for creating, managing, implementing, and delivering educational courses and development programs. It is a great solution to train your employees and drive business growth.
Why do you need LMS for your business?
A wide range of organizations uses LMS mainly for knowledge management (KM). Knowledge management or KM refers to the process of gathering, managing, and sharing business knowledge and resources on a single platform.
The role of LMS is to utilize these resources to facilitate training strategies and boost organizational goals. Businesses use LMS mainly for
Onboarding
To train new employees across various devices, and identify different areas where they need assistance. You can create onboarding materials including vision, mission, and goals that give a comprehensive idea about your business.
Internal Training
To create relevant courses for your employees and ensure they are developing necessary skills, to make them informed about changes or updates in the product, and align them with the business goals.
Customer/Partner training
To guide your customers on how to use your products and services. This will improve customer experience and increase brand loyalty.
Some of the benefits of LMS
Centralize the learning process which allows admins to easily update learning materials in one place.
Personalize learning and training experience. For example, if you find the need to improve the communication of your employees, you can create soft skill courses and help them in mastering any language as per the requirement.
Track and monitor learning progress and performance.
Limit the traditional face-to-face learning and increase the e-learning method. In this way, users can take up the courses sitting in the comfort of their homes.
Automate repetitive tasks like distributing certificates, enrollment of customers, etc.
How to create an effective knowledge base using LMS?
A knowledge base is a self-serve online repository that contains information about the product or service that you offer. It can include anything from user guides, instructional manuals, video demonstrations, etc.
A strong knowledge hub will enable your business to resolve customer issues faster and deliver a unique customer experience. It can be used for internal and external purposes.
The internal Knowledge base can be used to impart information to your employees like providing onboarding materials to new hires for the smooth transition to the company, company policies, etc. The external Knowledge base includes resources like instructional guides, how-to articles, troubleshooting guides, etc. to cut down long conversations with your customers. Redirect your customers to your digital library and facilitate faster resolutions.
Nowadays, every business is keeping a document library to provide 360-degree information about their product and services for both internal and external uses. Especially, for SMBs and startups, a knowledge management system can do wonders to train your new and existing employees.
Build e-learning courses
You can create foundational courses about a new feature that has been launched using LMS software. And, your customers can take programs anytime as per their convenience.
Provide links to knowledge resources
If you provide relevant links to FAQs, how-to guides, etc., your customers will be able to walk through the resources to perform specific tasks.
Upskill your customer-facing teams
Build a learning strategy that will empower your sales, marketing, and support teams to deliver accurate information and enhance customer experience.
Distribute certificates after the course completion
Include certification programs in your knowledge management system which is accessible to the public. Expand your customer base by asking them to take up the programs and broaden their knowledge about your products and services.
Minimize the workload of support teams
Reduce the effort of support teams in resolving repetitive queries of existing customers and point them towards your digital information hub.