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The power of unified customer data - Vtiger One View |
Today, the world is truly a global village with businesses setting up operations in different countries. With teams and customers working in multiple locations and time zones, data is increasingly being shared, accessed, and used by teams simultaneously. |
And what does it mean for a CRM? Do CRMs of today share the latest and correct customer data with their teams? Do they integrate and sync with 3rd party apps and import data into the CRM? And most importantly, do they allow users to access the data from a single location to make informed decisions? Essentially they should, but consolidating data from different modules (in the CRM) and different 3rd party apps and then making it available for your teams can be a challenge. Imagine that your company uses Tally for accounting, Google Meet for communication, and Facebook for gathering leads - does your CRM guarantee that data from these apps will sync with the CRM and be made available for you at the right time? An efficient CRM should stitch all this information together and present it to you on a platter - a 360-degree view of customer data, from contact information to deals to quotes to cases. Instead of you toggling between different screens and spending time searching for relevant data, you should be able to display information with just a few keystrokes. This concept is referred to as the 360-degree view or unified view of customer data. It is a powerful tool in a CRM. And it is one trend that is definitely here to stay. In Vtiger CRM, the feature that provides a unified view of customer data is called One View. It is how our product is positioned. The One View feature, in its widget form, is available in multiple modules - Contacts, Deals, Quotes, Cases, etc. With One View, you can access a 360-degree view of customer data with just a click. With information from previous customer interactions and deals made earlier, closing a deal becomes faster. With historical data at your fingertips, you can nurture your contacts. Create quotes with figures that make your customers commit. With data from different touchpoints in Cases, you will be able to resolve issues to a customer’s satisfaction. The above are just a handful, and there are many, many functions that you can use One View for. To know more about Vtiger One View, click here. Delightful customer experience is not just a soundbite we use; with One View, it is a guaranteed mantra.
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The power of unified customer data - Vtiger One View |
Today, the world is truly a global village with businesses setting up operations in different countries. With teams and customers working in multiple locations and time zones, data is increasingly being shared, accessed, and used by teams simultaneously. |
And what does it mean for a CRM? Do CRMs of today share the latest and correct customer data with their teams? Do they integrate and sync with 3rd party apps and import data into the CRM? And most importantly, do they allow users to access the data from a single location to make informed decisions? Essentially they should, but consolidating data from different modules (in the CRM) and different 3rd party apps and then making it available for your teams can be a challenge. Imagine that your company uses Tally for accounting, Google Meet for communication, and Facebook for gathering leads - does your CRM guarantee that data from these apps will sync with the CRM and be made available for you at the right time? An efficient CRM should stitch all this information together and present it to you on a platter - a 360-degree view of customer data, from contact information to deals to quotes to cases. Instead of you toggling between different screens and spending time searching for relevant data, you should be able to display information with just a few keystrokes. This concept is referred to as the 360-degree view or unified view of customer data. It is a powerful tool in a CRM. And it is one trend that is definitely here to stay. In Vtiger CRM, the feature that provides a unified view of customer data is called One View. It is how our product is positioned. The One View feature, in its widget form, is available in multiple modules - Contacts, Deals, Quotes, Cases, etc. With One View, you can access a 360-degree view of customer data with just a click. With information from previous customer interactions and deals made earlier, closing a deal becomes faster. With historical data at your fingertips, you can nurture your contacts. Create quotes with figures that make your customers commit. With data from different touchpoints in Cases, you will be able to resolve issues to a customer’s satisfaction. The above are just a handful, and there are many, many functions that you can use One View for. To know more about Vtiger One View, click here. Delightful customer experience is not just a soundbite we use; with One View, it is a guaranteed mantra. |
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