Gamification can drive business results.

- From the CEO’s Desk

Gamification of work is a modern approach to motivating employees and enhancing productivity by incorporating elements of games into the workplace. Well-designed games can improve motivation and business results.

Gamification of work isn’t new. While listening to the Work 2.0: Game On! episode (Hidden Brain Podcast), I learned that Gamification improved the performance of workers building the Great Pyramids. Teams would compete with each other to haul the most blocks and get beer as a reward for being the winner.

While it is fascinating, it shouldn’t be surprising.

Games bring immediate satisfaction, while the results of the work we do take much longer. Games give you that feeling that you can win today and nudge us to put in that little more effort today.

In the book - 4 Disciplines of Execution, the authors mention the importance of tracking and improving the lead metrics. For example, hitting sales targets, the number of calls made to leads, the number of leads added, or the number of meetings held. 

Individuals can directly influence lead metrics, and gamification suits this purpose quite nicely. Identifying a daily winner based on points on such lead metrics will bring more excitement to work.

Games increase engagement and improve results while also increasing employee morale. Here are a few areas where gamification can improve results.

  • Employee training: As kids, we learned a lot via games. Learning at work can be made fun, too. Badges, leaderboards, and other gamified elements can be used to reward employees for completing training modules and achieving learning goals.
  • Sales: Games are how we compete with each other. Gamification can be used to motivate sales reps to make more sales calls that lead to more deals. 
  • Customer service: Games are how we relax. Gamified elements can be used to reward customers for their patience or encourage customers to provide feedback.

There are many reasons for implementing Gamification at work.

  • It pushes us into a flow state where we get real work done.
  • It brings a personal dimension to a business activity and sometimes to a dreary job with repetitive tasks.
  • It makes repetitive tasks fun with gamified elements. 
  • It encourages an ecosystem of continuous learning and skill development, as it encourages employees to acquire new abilities in pursuit of rewards.

I am excited to announce that we will soon be launching the Gamification add-on in Vtiger. Gamification will be available as a free add-on for the first 3 months for all customers.

Please send an email to [email protected] if you would like to be notified of its availability.

Warm regards, and Game On!
 
 

Webinar & Videos

 
 

Targets Video

Vtiger's Targets Add-on lets you add targets to any module in the CRM. Align your team goals with your organizational goals and measure progress effortlessly.

In this video, we will walk through the benefits of using Vtiger Targets Add-on.

Watch the video here.
 

Targets Video

Vtiger's Targets Add-on lets you add targets to any module in the CRM. Align your team goals with your organizational goals and measure progress effortlessly.

In this video, we will walk through the benefits of using Vtiger Targets Add-on.

Watch the video here.
 
 
 

The Vtiger Blog

 
 

CRM vs. CDP: Is there a difference?

Is CRM the same as CDP? Both these technologies are reshaping customer data management and empowering businesses to forge stronger, more data-driven relationships with their customers.

Read our blog to understand the shifting landscape of CDPs and CRMs.
 

CRM vs. CDP: Is there a difference?

Is CRM the same as CDP? Both these technologies are reshaping customer data management and empowering businesses to forge stronger, more data-driven relationships with their customers.

Read our blog to understand the shifting landscape of CDPs and CRMs.
 
 

Vtiger Academy & Knowledge Base

 
 

Have you signed up for Vtiger Academy yet? 

We have a list of how-to videos showing how to use and configure the CRM. It is our one-stop learning destination for all things Vtiger CRM. 

Note: You must log in to Vtiger Academy to access our course content.

Jumpstart your Vtiger CRM journey today!
 

Knowledge Base is our repository of articles (help documentation) and FAQs. Search for and read an article for quick know-how about a feature.

Read our latest articles to learn how to use these features: 

If you want to create your help documentation, click here to learn how.
 

Have you signed up for Vtiger Academy yet? 

We have a list of how-to videos showing how to use and configure the CRM. It is our one-stop learning destination for all things Vtiger CRM. 

Note: You must log in to Vtiger Academy to access our course content.

Jumpstart your Vtiger CRM journey today!
 

Knowledge Base is our repository of articles (help documentation) and FAQs. Search for and read an article for quick know-how about a feature.

Read our latest articles to learn how to use these features: 

If you want to create your help documentation, click here to learn how.
 
 

CRM Trends

 
 

CRMs cater to new verticals today.

It has been long assumed that CRMs cater mainly to real estate, sales and distribution, and finance verticals, where CRMs would be used for maintaining customer data for sales and resolving customer issues. Many businesses would not adopt CRMs for this very reason and also because of the prohibitive costs required for customizing solutions.

This is no longer the case. Today, many CRM vendors are creating industry-specific solutions. These solutions readily provide features and functionality that businesses can start using immediately. This eliminates the need or reduces the effort involved in the customization of the software. CRMs today cater to:

  • Tourism
  • Education
  • Healthcare & Wellness
  • Construction 
  • Hospitality management

This decade will see different industries adopting CRMs, and Vtiger CRM is already there, creating custom solutions for different industries. We cater to customers that come from various verticals - finance, automobile, beauty tech, hospitality, construction, etc.

With features like the Process Designer and VTAP (our low code platform), you can even build your own apps to extend the functionality of your CRM. Keep tuned in to our newsletters to learn about our latest features.
 

CRMs cater to new verticals today.

It has been long assumed that CRMs cater mainly to real estate, sales and distribution, and finance verticals, where CRMs would be used for maintaining customer data for sales and resolving customer issues. Many businesses would not adopt CRMs for this very reason and also because of the prohibitive costs required for customizing solutions.

This is no longer the case. Today, many CRM vendors are creating industry-specific solutions. These solutions readily provide features and functionality that businesses can start using immediately. This eliminates the need or reduces the effort involved in the customization of the software. CRMs today cater to:

  • Tourism
  • Education
  • Healthcare & Wellness
  • Construction 
  • Hospitality management

This decade will see different industries adopting CRMs, and Vtiger CRM is already there, creating custom solutions for different industries. We cater to customers that come from various verticals - finance, automobile, beauty tech, hospitality, construction, etc.

With features like the Process Designer and VTAP (our low code platform), you can even build your own apps to extend the functionality of your CRM. Keep tuned in to our newsletters to learn about our latest features.
 
 

Get exclusive CRM content!

 
 

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